Keynote speaker · Author · Open water swimmer
Impact Starts With You!
Winnifred Noorlander was Head of AI at the Louwman Group and then swam the English Channel non-stop in 17.5 hours. On stage she shares what actually helps you move forward when things get hard.
9.3
Average rating for her keynotes
17.5 hours
non-stop across the Channel
15+
talks booked in the past 3 months
See her on stage
Why Winnifred for your organisation? Turn the sound on.
Resilience keynote
Impact Starts With You!
A mirror for personal leadership, culture and execution in times of change
- How to take ownership of a situation you did not choose
- How your team keeps performing during a reorganisation or major change
- Why starting small and thinking big are not opposites
- When a protocol helps you, and when you need to let it go
A keynote of forty to sixty minutes, including interaction and a concrete framework to take home.
AI Keynote
The Seven Lessons of AI
What three years and forty AI use cases teach you about real return
- How to take an AI use case from pilot to organisation-wide scale
- Why AI needs both a technical foundation and an HR foundation to work
- How to build an AI culture that does not depend on a handful of early adopters
- How to calculate the business case for AI, including the time you win back
Bookable as a sharp, hands-on AI keynote in the middle of the day, or as an inspiring closing talk with the Channel swim as its throughline.
Trusted by
Companies that already booked her
What clients say afterwards.
"An absolute eye-opener, highly recommended. Inspiring to see how you can stay on course, literally and figuratively, in choppy waters."
Marguerite Fraser
Head of Talent, Morningstar
"An impressive story. I would not have wanted to miss it. This is a story you simply need to hear. No sea is too rough for her."
Erik van 't Geloof
Manager, TNO
"Winnifred Noorlander's story moves you, inspires you and pushes you into action."
Corianne Visser
Director Marketing & Communication, Conclusion
"The leadership story for turbulent times. Not to be missed."
Alice Diels
CHRO, Louwman Group
"Jaw dropping. Food for thought for anyone, or any company needing to deal with an ever changing market."
George Stavaris
CEO, Rapid Circle
"Winnifred's talk hits home. It is so genuine and touches on themes that matter to us too: perseverance, mental strength and the role sport plays in that. If you ever get the chance to hear her speak, take it."
Joris Molenaar
CTO, Navara
"An unforgettable contribution to our AI week. Extraordinary and deeply inspiring about resilience and taking ownership. The session resonated strongly with our global audience."
Romein Meier-Andrea
IT Executive, Clarios Global
"This is exactly the talk I like. On the edge of my seat the entire time. Winnifred inspired us to take action during our global offsite event."
Justin Coloumbe
CFO, Miro
Book
Hoofd Boven Water
The story of her English Channel crossing and concussion recovery. Compelling, exciting and inspiring. woven together with scientific insight on how to rebuild your mindset. Available from 22 September 2026.
22 September 2026 · €22,95
Pre-order the bookFrequently asked questions
What else you wanted to know
What does it cost to book Winnifred?+
A keynote costs between EUR 3,250 and EUR 4,250, depending on location, length and format. Foundations and schools get a separate rate. Book 2 or more talks and you get 15% off.
What formats are possible?+
The keynotes usually run forty to sixty minutes and can be booked as a standalone talk, as part of a conference, or as the closing act of a company event. The AI keynote can also be booked as a sharp, content-driven session in the middle of the day.
Can the content be tailored to our organisation?+
Yes. Winnifred holds an intake call beforehand to understand your sector, audience and current challenges. Examples and emphasis in the keynote are tailored accordingly, without losing the core story's strength.
Does Winnifred also speak in English?+
Yes, both keynotes are available in Dutch and in English. Let us know your preferred language when you make your request.
What technical setup do we need to arrange?+
A beamer or screen and a sound system with a lapel or headset microphone. Winnifred brings her own presentation and confirms technical details with you beforehand.
Are there different rates for foundations or schools?+
Yes, Winnifred applies a separate rate for foundations and schools. Get in touch through the form or book an intro call and we will talk through the options.
How quickly can we book Winnifred?+
Book a ten-minute intro call through Calendly or send the contact form. You will hear back from us within two working days about availability and the options for your date.
Ready to talk?
Book a ten-minute call. See if her keynote matches your organizational needs around coping with change not of your choosing (AI, reorganizations), taking ownership and building high performing teams.
Book an intro callContact
Book Winnifred for your next event
Book a call directly through Calendly or send the form below. You will hear back from us within two working days.
Separate rates for foundations and schools. Book 2 or more and get 15% off.