Keynote
The Seven Lessons of AI
What three years and forty AI use cases teach you about real return

40+
AI use cases delivered in three years
52 min
average daily productivity gain per participant
300
participants measured in the productivity study
As the former Head of AI at the Louwman Group, Winnifred Noorlander delivered more than forty AI use cases in three years, from first experiment to a platform the whole organisation ran on. She brings that same approach to the stage, numbers included.
Piloting and scaling
A pilot that never leaves the pilot phase delivers nothing. Winnifred shows what it takes for a use case to move from trial to organisation-wide practice, and why most pilots never get there.
Technical and HR foundation
AI that works stands on two legs. The technical foundation handles the data and the systems. The HR foundation determines whether people actually use the tool. Without both, you are left with a demo.
AI culture
A handful of enthusiastic early adopters is not a culture. Winnifred explains how to embed AI use into the way an entire organisation works, not just within the innovation team.
Running the business case
Winnifred shares the study among three hundred participants that showed an average productivity gain of 52 minutes a day. Then she asks the question that follows: if you do not know what you are spending your won-back time on, can you really call it won-back time?
This keynote can be booked as a sharp, content-driven AI talk in the middle of the day, or as an inspiring closing keynote where the lessons of AI meet her Channel crossing.
What you take away
- How to take an AI use case from pilot to organisation-wide scale
- Why AI needs both a technical foundation and an HR foundation to work
- How to build an AI culture that does not depend on a handful of early adopters
- How to calculate the business case for AI, including the time you win back
- Why ROI on AI use cases has to be measurable before you scale further
Audience
Executive teams, IT and HR leaders, and organisations moving AI from experiment to daily practice.
Format
Bookable as a sharp, hands-on AI keynote in the middle of the day, or as an inspiring closing talk with the Channel swim as its throughline.
"The leadership story for turbulent times. Not to be missed."
Alice Diels
CHRO, Louwman Group
"Jaw dropping. Food for thought for anyone, or any company needing to deal with an ever changing market."
George Stavaris
CEO, Rapid Circle
"An unforgettable contribution to our AI week. Extraordinary and deeply inspiring about resilience and taking ownership. The session resonated strongly with our global audience."
Romein Meier-Andrea
IT Executive, Clarios Global
Book this keynote for your event
Separate rates for foundations and schools. Book 2 or more and get 15% off.